Strengthen Stories to Support Community Impact
Fort Worth Public Library Foundation
Case Study
Pairs well with:
Think by Aretha Franklin
Fort Worth Public Library Foundation plays a critical role in supporting literacy, education, and access to resources across Fort Worth. As the philanthropic arm of the Fort Worth Public Library system, the Foundation connects donors, partners, and community members to the programs and services that help the library serve a growing and diverse city.
SUNSEV Creative is partnered with the Fort Worth Public Library Foundation to provide ongoing strategic marketing support, helping clarify its story, strengthen donor communications, and build marketing systems that support sustainable fundraising and community engagement.
The Approach
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The Fort Worth Public Library Foundation exists to champion access, education, and opportunity through the power of libraries. Its work supports programming, resources, and initiatives that directly impact individuals and families across Fort Worth.
As the Foundation expanded its fundraising and outreach efforts to gear up for a capital raise campaign for the new downtown Fort Worth Public Library, it needed a clearer narrative. One that communicated impact, inspired giving, and aligned stakeholders around a shared mission.
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Like many nonprofits, the Foundation faced a common challenge:
A strong mission with wide-ranging impact
Multiple audiences, including donors, partners, and the public who use the library programs
Limited team capacity to translate outcomes into compelling stories
Marketing systems that needed structure, consistency, and strategy
The opportunity wasn’t just to improve communications: it was to a fun message around the Foundation’s important role in the community.
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SUNSEV Creative approached the engagement with a strategy-first lens, focusing on clarity, consistency, and long-term sustainability.
Key strategic priorities included:
Clarifying the Foundation’s value proposition for donors and partners
Strengthening storytelling around impact and outcomes
Building repeatable marketing and communication systems
Aligning messaging across campaigns, appeals, and digital channels
Rather than one-off deliverables, the work emphasized ongoing strategic support — ensuring that marketing efforts remained aligned with fundraising goals and organizational priorities.
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Through consistent strategic guidance and execution, the Foundation saw meaningful progress across both qualitative and quantitative measures.
Improved email engagement and donor communications
Increased visibility for campaigns and initiatives
Stronger alignment between messaging and fundraising goals
Greater internal confidence in marketing direction and storytelling
The result was a clearer, more compelling narrative that better reflected the Foundation’s impact and supported its ability to grow support over time.
Why This Work MattersSustainable nonprofits require clear, donor-centeric storytelling.
For the Fort Worth Public Library Foundation, strategic storytelling meant translating a deeply impactful mission into language and systems that donors, partners, and the community could easily understand, support, and rally behind. By strengthening its marketing strategy and communications framework, the Foundation improved how it connects generosity to outcomes to reinforce trust, increasing engagement, and build long-term momentum for literacy across Fort Worth. If your organization is navigating fundraising growth, donor engagement, or the need to clearly articulate impact, strategic alignment is not optional. It’s foundational.
Let’s start a conversation about how your mission is told, supported, and sustained.