Fort Worth Report
Fort Worth Report is an independent, nonprofit newsroom dedicated to keeping Fort Worth and Tarrant County informed through accessible, fact-based local journalism.
SUNSEV Creative partnered with the Report on a series of print communications designed to do more than recap the work. The goal was to help readers understand why independent local journalism matters, what their support makes possible, and where that investment can take the organization next.
Pairs well with:
Full Title Boogie by Uncle Louie
-
An annual report for a newsroom has a unique challenge: there is no shortage of information.
The opportunity was to turn a year of reporting into a story of community impact.
The 2025 Annual Impact Report brought together reporting highlights, organizational milestones, photography, audience and donor data, and stories demonstrating how Fort Worth Report's journalism showed up for its community.
Rather than allowing statistics to carry the story alone, the design emphasized people, place, photography, and civic impact by helping readers see the connection between the journalism being produced and the community it serves.
The final 24-page publication balanced editorial depth with generous visual moments, creating a piece that could function as both an impact report and a compelling expression of the Fort Worth Report brand.
-
Taking the story from impact to what's next. The companion fundraising piece shifted the conversation forward.
Inspired by the familiar experience of reading a newspaper, the direct mail concept used the visual language of journalism itself to invite readers into Fort Worth Report's next chapter.
The messaging centered on the value the Report provides its community: expanding trusted local coverage, reaching more neighborhoods and helping residents remain informed.
Rather than selling a vague vision of organizational growth, the campaign connected future investment directly to the public value of strong local reporting.
The piece ultimately invited supporters to explore the Report's future plans and consider the role they could play in helping sustain independent journalism in Fort Worth.
-
The impact of a local newsroom isn't measured only by how many stories it publishes. It's reflected in what happens when people have access to reliable information about their schools, neighborhoods, local government, businesses, and community.
For Fort Worth Report, thoughtful design helped connect those dots, turning a year of journalism into a clear story of impact and transforming a fundraising appeal into an invitation to help protect what comes next.
When an organization is doing work that matters, the way that impact is communicated matters, too.
Have an important story that's getting buried in the details? Let's make it impossible to miss.
